LR Partner

Corporate Culture

LR has an international presence with numerous subsidiaries around the globe. In spite of the many subsidiaries in different countries, all employees in LR are connected by our values and our company philosophy.

The mission is to provide every person around the globe, the opportunity and the chance to improve his quality of life. Our goal is to convince with innovative and cost effective products, an attractive business model for our distributors and individual prospects for our employees and an excellent quality and expertise in everything we do.

We have designed the LR Essentials to ensure a shared understanding of how our vision leads into action. They show our guiding philosophy and help translating LR’s goals into everyday practice.

The basis for this Corporate Culture are the values of LR: passion, trust, responsibility

PASSION is the basic prerequisite for motivation and inspiration. Passion for people, but also for the product. Because LR only sells what it believes - distribution partners and employees use the products themselves. This transfers a positive impact on customers and consumers and forms a breeding ground for a successful business recommendation. For most distributors and employees LR is a matter of the heart. So for many of them the profession is a vocation. 

TRUST must be earned anew every day. It arises from the honest, fair and respectful interaction. The company, employees and partners work hand in hand as a community. “Together and for one another” is the motto. This distinguishes LR as business partner, employer and company. 

RESPONSIBILITY is assumed by LR with every decision and every step, from development through manufacturing and selling products to the training of distributors and the promotion of employees. The secret of our long-term, international success are the values and the employee-oriented corporate culture. It takes into account the balance between innovation and tradition as well as between flexibility and stability. 

We at LR focus on the people. 

What we offer:

We are not just a company, but also a large family, as here, the cohesion is paramount. The work environment is characterized by openness and responsibility towards our employees. Our works commitee and the department staff assist every employee with advice and practical help. Your physical well-being is also provided for: You can enjoy your lunch break to the fullest in our in-house canteen with a welcoming atmosphere. There are various daily specials, salads, etc. at reasonable prices. Other advantages: You can buy the products from the LR range for the special price, in personnel sales and via the online portal. For new employees, there is the "LR Card", which offers you a variety of different partner benefits (travel, car rental, shopping and more). 

Why LR

Company carRemuneration systemRecognition
Success stories

LR products

Products cataloguesLR ALOE VIALR ZEITGARDDeluxe

LR star-concept

Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Dr. Thomas StoffmehlThomas HeursenDr. Andreas Laabs

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