Mercedes-Benz part of the LR car plan

Mercedes Logo

The LR car plan is rewarding and motivating. To keep LR partners motivated, success is rewarded with a car from the Mercedes-Benz fleet. Whether the sporty SLK, the comfortable M-class or the elegant S-class – LR managers have their pick. Thanks to close cooperation between Mercedes-Benz and LR, LR partners have always found their “dream car”.

The unparalleled cooperation between LR and Mercedes-Benz began in 1995 and continues even now. In October 1995, 200 LR managers received their first Mercedes-Benz LR-2000 company car. It all started with the C-class and has now developed into a success concept including a total of 12 different Mercedes-Benz models - up to Mercedes-Benz upper class. 

LR partner's choice

  • A-class
  • C-class
  • CL
  • CLS
  • E-class
  • G-class
  • GLK
  • M-class
  • S-class
  • SL
  • SLK

Why LR

Company carRemuneration systemRecognition
Success stories

LR products

Products cataloguesAloe VeraMind MasterColostrumMicrosilverSeroxPLATINUMDeluxe

LR star-concept

Karolina KurkovaBruce WillisHeidi KlumMarcus SchenkenbergRalf Moeller

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Dr. Jens AbendThomas HeursenDr. Andreas LaabsPatrick SostmannTilo Plöger

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Cooperation with:

Mercedes-BenzVolkswagenPorscheDHLIASCSGS INSTITUT