Passion, Trust, Responsibility

LR’s aim and duty is to give every individual on the planet the chance to better their quality of life: thanks to innovative and high-quality products, an attractive business model for sales partners, numerous opportunities for all employees and excellent quality and competence in all that LR undertakes. 

LR’s values are based on: passion, trust and responsibility.

The corporation’s culture - value-orientated, responsible with focus on people – paves the way for LR's long-term international success. It takes account of the balance between innovation and tradition as well as flexibility and stability. On the one hand, it is essential in LR’s business to support new processes, mechanisms and tools, and on the other hand to ensure value-oriented and responsible action.

For LR, people are paramount. With passion, trust and responsibility.

Werte Leidenschaft

Passion: Passion for people, the products and the business. For LR and its sales partners, people are paramount. All of the company’s actions revolve around our partners’ success. LR is passionate about making other people successful. The successful LR partners have recognised that: LR isn’t about work - it’s a way of life

Werte Vertrauen

Trust: Essential on every level - suppliers, cooperation partners, employees and of course sales partners. LR is fair, transparent and honest. LR doesn’t conduct business at people’s expense, but together with and for people. At LR, everyone who shows commitment and good will has the opportunity to reach the top of the ladder, whatever their professional qualifications and when they joined the company.

Werte Verantwortung

Responsibility: We act like ‘good citizens’ towards the environment. LR products are certified and fulfil the very highest standards. As a global leading enterprise, LR nevertheless thinks locally and takes responsibility for the people and countries where it operates. Through the LR GLOBAL KIDS FUND, LR also assumes responsibility for LR markets by providing practical support, for example local charity projects. 

Why LR

Company carRemuneration systemRecognition
Success stories

LR products

Products cataloguesLR ALOE VIALR ZEITGARDDeluxe

LR star-concept

Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Dr. Thomas StoffmehlThomas HeursenDr. Andreas Laabs

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