Innovative care for salon quality

We have combined all our know-how, experience and state-of-the-art technology for most effective hair care in the new salon quality. Quality products “Made in Germany” – paraben and colorant-free. 

LR Nova Pure salon quality – a unique combination of technology, premium quality and a natural look

Nova Pure Products

LR Nova Pure combines active ingredients with natural extracts, specifically formulated to respond to your hair’s needs. The core ingredient is always the Kerashine Complex.

The LR Nova Pure care products:

Nova Pure Power Boost Products
  • Moisture Plus: Intensive moisture for all hair types 
  • Repair Intense: Power boost for stressed hair
  • Colour Shine: Salon shine for coloured hair 
  • Extra Volume: Incredible volume for full, vital and shiny hair 
  • Power Boost for men: Power boost and vitality for men’s hair

LR Nova Pure styling: Strong, flexible and individual

  • The right product for all needs 
  • Selected ingredients for hair care also when styling 
  • For a professional stylish look
Nova Pure Man and Woman

Further hair care products by LR:

  • Aloe Vera Hair Care – with organic extracts for extra-gentle hair care 
  • L-Recapin – our care system for men’s hair 
  • Microsilver Plus Hair Shampoo – gentle anti-dandruff shampoo 
  • Racine family body care – gentle shampoo with natural herb extracts

See Collection for details

LR's Haircare products

Nova Pure Logo

LR Nova Pure

Aloe Vera Hair Care

Microsilver Plus



Looking for more information?

The Kerashine Complex

  1. Cleansing: Bioactive proteins intensively remove harmful particles and protect the hair against wear and tear. 
  2. Strengthening: A three-dimensional matrix of hydrolyzed proteins revitalizes stressed hair structures – new boost and more volume strengthen the hair. 
  3. Shine: The perfect combination of selected ingredients provides unparalleled brilliant shine.
Diagramm Nova Pure en

Why LR

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Success stories

LR products

ZEITGARDProducts cataloguesAloe VeraMind MasterColostrumMicrosilverDeluxe

LR star-concept

Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Dr. Thomas StoffmehlThomas HeursenDr. Andreas Laabs

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