Hollywood legend absolutely private – the second Bruce Willis fragrance ist out!

Bruce Willis is one of the most successful and popular actors in the world. He is a man of many sides - versatile and authentic. Together with LR, the Hollywood star has developed his first own perfume, a fragrance that merges his personality, expressiveness and character.

Since the beginning of 2014 the second Bruce Willis fragrance is available: Bruce Willis – Personal Edition.

2950 Bruce Willis

Bruce Willis Personal Edition

From the finding of the fragrance to the design of the flacon - the superstar as well as his wife Emma Hemming-Willis were involved in every step on the way to the perfect result. Especially Bruce Willis allowed LR to see behind the curtain and get a clear idea of Bruce Willis as a private person.

What came out was an adult fragrance for charismatic men and straight striking heads. Leather notes compined with lavenda and tabacco leave no space for comprimises.

The fragrance is available as:

  • Eau de Parfum
  • Perfumed hair and body shampoo
  • Aftershave balm

The perfume of Bruce Willis - a breath of immortality

Smart Guys live forever – just like Bruce Willis.
Straight down the line, masculine and unconventional.
The fragrance of action heroes: strong sandalwood and spicy
pepper mixed together with earthy vetiver and revitalising
grapefruit. Bruce Willis’ first fragrance – now a legend.

Bruce Willis Products1

Bruce Willis' fragrance is available as:

  • Eau de Parfum 
  • Perfumed Hair & Body Shampoo 
  • Aftershave Balm 

„Lovingly“- The first female fragrance from Bruce Willis

It is a very personal story of a world star who was inspired by his wife Emma Heming-Willis to bestow a fragrance. As a sign of his love Lovingly was developed. A fragrance so full of passion just like this unique declaration of love. With a bouquet of white blossoms and a hint of fresh citrus fruits this scent encases a lustful aura of charm and love. Sandalwood and musk lend a warm and romantic feel. This is true love!

Fragrance: flowery - green - elegant 

Lovingly Products

"Inspired by my lovely wife Emma"

Lovingly by Bruce Willis is available as:

  • Eau de Parfum
  • Perfumed Shower Gel
  • Perfumed Body Lotion 

Are you interested in Bruce Willis' fragrances?

Bruce Willis Logo

Duftstars award

Success at the DUFTSTARS 2011: The Bruce Willis fragrance ranks among the top 5 at the German perfume prize 2011 in the “Lifestyle Men” category! 

Bruce Willis & LR

For the development of the first Bruce Willis perfume, the LR team visited the actor in New York and New Orleans to create the fragrance notes and design the bottle and the packaging. “The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR,” said Bruce Willis when the product was presented in Frankfurt in June 2010. 


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Emma Heming-Willis: LR brand ambassador

Emma Heming-Willis, beautiful wife of Hollywood star und LR icon Bruce Willis, has walked down the catwalk for the world’s greatest designers. She has posed for the most famous photographers and has worked as an actress. As a multi-talent focusing on design, she is the perfect representative for the LR.Joyce jewellery collection.

The Willis couple & LR

Just like her husband, movie star Bruce Willis, with his successful fragrance and care lines, Emma Heming-Willis also joined the LR family in autumn 2011 as the brand ambassador for design jewellery. With her special charisma the successful US top model makes the jewellery segment “a lively experience”. At the “Duftstars 2011” awards in Berlin, Emma Heming-Willis had already represented the nominated “Bruce Willis” LR fragrance for her husband.

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Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Company LR

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